MinistryStrategy.net

  • 4DX
    • 4DX Overview
    • Battles Win the War
    • Clarify the Win
    • 1 | Wildly Important Goals
    • 2 | Lead Measures
    • 3 | A Compelling Scoreboard
    • 4 | Accountability
    • Evaluation
  • OGSM
    • 1 | Objectives
    • 2 | Goals
    • 3 | Strategies
    • 4 | Measures
  • MAP
    • 1 | Job Description
    • 2 | Position Guidelines
    • 3 | Ministry Action Plan
    • 4 | Regular Coaching
    • MAP Archive
  • Evangelism
    • Praying Strategies
    • Equipping Strategies
    • Sowing Strategies
    • Reaping Strategies
  • Marketing
    • Awareness Strategies
    • New Resident Strategies
    • Seasonal Strategies
    • Internal Promotion Strategies
    • Digital Strategies
    • Social Media Strategies
  • Discipleship
    • Group Strategies
    • Student Strategies
    • Grade 1-5 Strategies
    • Preschool Strategies
  • Ministry
    • Ministry Strategies
  • Missions
    • Local Missions Strategies
    • Global Missions Strategies
  • Worship
    • Worship Service Strategies
    • Outreach Event Strategies
    • Worship Team Strategies

4 | Measures

Classic OGSM

Objectives-Goals-Strategies-Measures (OGSM) harmonize an organization’s goals with its strategy, transforming those goals into a measurable action plan. OGSM is the classic approach to strategy planning and management by objectives. OGSM components include:

  • Objectives – Detail priorities that support church vision.
  • Goals – Define goals for each value statement.
  • Strategies & Action Plans – Goals are translated into choices.
  • Measures – Define how you know the strategy is working.

Measuring Results

Measuring the results of strategies and action plans is the final step in developing a ministry action plan. Regular evaluation includes:

  • Measures – Benchmark progress made in achieving your strategies and action plans.
    • How do you know your strategy is working?
    • What does success look like for each strategy?
    • How do you measure success numerically for each strategy and plan?
  • Adjustments – Evaluate strategies and action plans with the stop, start or continue exercise.
    • What do you need to STOP doing?
    • What do you need to START doing?
    • What do you need to CONTINUE doing?
  • Strategy Checkup – Make sure your objectives, goals, strategies, action plans and measures are strategically aligned.
    • Do objectives, goals, strategies and measures have strategic alignment?
    • Are strategies and measures sufficient to achieve your objectives?
    • Is your strategy selective? Does it communicate what you’re not going to do?
    • Are your strategies and action plans sustainable?

measures

Ministry Action Plans

Read more about measuring results at MinistryActionPlans.com.

Download

26x26pdfOGSM Worksheet

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Strategy Examples

Evangelism | Praying, Equipping, Sowing & Reaping More
Marketing | Awareness, New Residents, Seasonal, Digital & Social Media More
Discipleship | Groups, Students, Children & Preschoolers More
Ministry | Member Assimilation & Leader Development More
Missions | Local & Global Acts 1:8 Mobilization More
Worship | Services, Outreach & Worship Teams More

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