But in your hearts set apart Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect. – 1 Peter 3:15 (NIV)
- Target – Consider how unchurched people will get there.
- Goals & Purpose – Identify the purpose of the ministry activity (equipping, praying, sowing, harvesting).
- Measures & Success – Outline precisely how the gospel will be shared or how the ministry plays a role in sharing the gospel.
- Follow-Up – Design a follow-up strategy for prospects.
Evangelism Strategy Examples
Equip church members to actively share their faith with workshops, training, message series, printed materials and special promotions.
- WITNESS TRAINING WORKSHOPS – Offer two evangelism training events to equip church members with practical tools for sharing their faith.
- Training Workshop – Offer a Witness Training Workshop led by Dr. Ray Newcomb. Send letter and e-mail invitations to deacons, teachers and leaders.
- Roman Road Workshop – Offer a churchwide Roman Road Workshop with Dr. Tommy Vinson to teach a basic evangelism presentation. Promote to the entire church as basic evangelism prep.
- EVERY BELIEVER A WITNESS (EBAW) – Mobilize the entire congregation to actively share their story, use gospel tracts and pray with servers and co-workers.
- Schedule & Attendance Goals – Schedule Dennis Nunn to teach the 5-session EBAW material to help church members overcome reasons they don’t share regularly and equip them with four practical methods they can start using now. Begin EBAW on Sunday morning to build momentum and promote through all church publications (Attendance Goal: 1,500 on Sunday morning, 750 on Sunday night).
- Tract Racks – Install larger, more visible and more attractive tract racks at all major exits as a way to highlight the importance of a weekly tract-based evangelism ministry. Install four clear plexiglass racks and stock them weekly. Order a new tract each month and promote it in services (Goal: 2,000 tracts distributed each month).
- Ongoing Communication – Highlight the basic points in sharing your story with others in printed communication. Create “sharing your story” cards for the tract racks publish basic “story” points in the church newsletter.
- Quarterly Evening Testimony Services – Celebrate and highlight EBAW sharing activity with quarterly evening testimony services focused on the church’s collective storytelling, praying and tract experiences. Compile a “story log” to keep track of compelling stories and ask staff and class teachers to submit stories for the log.
- “LOVING THE LOST” MESSAGE SERIES – Follow up the SNAP Card distribution with a Sunday morning message series demonstrating what it means to love unbelievers through prayer, ministry, relationships and purposeful evangelism.
- Series Purpose – Teach a series of messages to help church members understand the important role that loving lost people and relationship building plays in earning the right to share an evangelistic testimony. Use Bill Hybel’s “Contagious Christian” study as the basis for the series. Promote with the tag line, “Loving the Lost,” and link the series to the State of the Church Address.
- Series Application – Use the series to highlight the significance of inviting friends and neighbors to church. Distribute service times “invite” cards and Bible Fellowship class “invite” cards to the congregation.
- Invite-Your-Friend Events – Tie the series to various 2011 “Invite-Your-Friend” events provided by the church. Highlight the Sportman’s Banquet on January 20, 2011 and the Pam Tebow women’s event on March 5, 2011.