But in your hearts set apart Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect. – 1 Peter 3:15 (NIV)
- Target – Consider the target audience.
- Goals & Purpose – Identify marketing goals and purpose.
- Measures & Success – Clarify the win and define success.
- Follow-Up – Design a follow-up connection point.
Marketing Strategy Examples
VI. SOCIAL MEDIA
Engage core constituences in the church and community using social networking tools appropriate for each age and life stage group. Create a diverse social media team to maximize effectiveness across multiple networking platforms.
- FOCUS POINTS
- Middle & High School Student Strategies – The social networks of choice for middle and high school students are Twitter and Instagram. Other ways to connect and interact with students include Pinterest and Google+. Facebook can be used periodically, but most teens have abandoned the social network for other services. Post and comment regularly to build rapport and develop a larger audience for CFBC’s student ministry.
- College Student Strategies – Use Twitter, Instagram and Pinterest to connect with college students. Monitor these services often and recognize them as the key communication tool for in-town and out-of-town students. Post and comment regularly to build relational connections and connect with a wider college student audience. Create a text message group to communicate important event and ministry information.
- Young Professionals & Single Adult Strategies – Create connections with young professionals with a focus on Twitter, Instagram, Pinterest and Google+. Use text messages as an additional method of communication with young professionals.
- FAMILY LIFE STAGES
- Young Family Strategies – Communicate with families with preschoolers and children using text messages and Twitter. Maintain a children’s ministry Facebook page and create a text message group to send important event and ministry updates. E-mail is also a useful tool for young families, so create monthly e-newsletters to send with this channel.
- Active Family Strategies – Connect with middle and high school student families via Facebook, Google+ and Twitter. Create a student parents Facebook page and send the monthly student newsletter via e-mail. Develop a presence on Google+ and post short event and ministry updates on Twitter.
- Mature Family Strategies – Communicate with empty nesters and families with college students using e-mail, Facebook and traditional mail. Create a mature families ministry Facebook page and develop an e-mail distribution list for periodic communication.
- Senior Family Strategies – Develop connections with senior adults in the golden years and retirement with e-mail and traditional mail. Since one in four seniors have found their way to Facebook, continue to expand those social networking communication efforts with a senior adult ministry Facebook page.
- Content – Convey church vision and values with regular and timely story, event, photo, devotional and scripture posts. Collaborate with the communications team to schedule and manage posts using HootSuite.
- Communication – Communicate major church events, online registrations, community news and more.
- Inspiration – Impact lostness in our community and inspire believers with Morning Worship Service message videos, periodic devotionals and scripture posts.
- Interaction – Create a responsive user experience with prompt, positive responses to user posts and messages.
- Public Relations & Awareness – Use Facebook page posts to build and modify the church’s image and reinforce positive public perceptions and awareness in the community. Post age division photos, events, stories and information to connect with families.
- Goal – The 2014 goal is to increase page “likes” by 250 users (from 650 to 900). Our goal is to use Facebook to connect regularly with roughly half of members and prospects attending weekend services.
- Goal – The 2014 goal is to increase followers by 125 users (from 425 to 550). Our goal is to use Twitter to connect regularly with younger members and prospects.
- Goal – The 2014 goal is to increase followers by 125 users (from 425 to 550). Our goal is to use Instagram to connect regularly with students, college students and young adults—both members and prospects.
- Goal – The 2014 goal is to more fully develop the church’s Google+ presence and increase followers by 150 users (from 0 to 150).
- Weekly Message Video
- Facebook Page Tab
- Pastor’s Facebook Page Weekly Posts
- Twitter Link Weekly Posts
- Current Message Window