Marketing Filters
But in your hearts set apart Christ as Lord. Always be prepared to give an answer to everyone who asks you to give the reason for the hope that you have. But do this with gentleness and respect. – 1 Peter 3:15 (NIV)
- Target – Consider the target audience.
- Goals & Purpose – Identify marketing goals and purpose.
- Measures & Success – Clarify the win and define success.
- Follow-Up – Design a follow-up connection point.
Marketing Strategy Examples
IV. INTERNAL PROMOTION
Promote key ministries and events for internal core constituencies. Highlight targeted communication for age divisions, family life stages and churchwide audiences.
- CHILDREN’S COMMUNICATION
- Monthly Children’s Calendar
- Go Fish
- Special Events
- STUDENT COMMUNICATION
- Monthly “Shout Out” for Parents
- Disciple Now
- Monthly Activities
- Special Events
- Social Media
- WORSHIP FOLDERS
- Bimonthly Mailings – Mail worship folders twice per month to LIFE group absentees to make a connection and encourage continued attendance.
- Web Site PDF – Post the weekly worship folder to the CFBC web site and highlight this primary communication piece in the main “About Us” menu and on social media channels.
- SPECIAL EMPHASIS MAILERS
- World Missions Emphasis (April-May)
- Capital Stewardship Campaign (November)
- DIGITAL SIGNS
- Foyer and Hallway Digital Signs
- Worship Center Announcements